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AWIC Africa x Project Mocha: Coffee So Good, It’ll Make You Love Crypto ☕

Okay, let’s talk about the two greatest joys in life—coffee and blockchain (obviously). At our upcoming Block & Brunch, we’re beyond excited to serve up a piping-hot partnership with the one and only Project Mocha. Not only are they bringing coffee so good it could convert a tea lover, but they’re also proving how blockchain can brew a brighter future for Kenya’s smallholder farmers.

Yep, you read that right. This isn’t just any coffee. This is revolutionary coffee.

Meet Project Mocha: Coffee, Crypto, and Changing Lives

The story behind Project Mocha is just as rich as their coffee. It all started in Embu, where founder Paul Gachora grew up on a coffee farm. Back in the day, his grandfather was able to educate 13 children with earnings from just 600 coffee trees. But fast forward to Paul’s mom, Susan, who had five times more coffee trees, and the math wasn’t mathing. Like 700,000+ smallholder farmers in Kenya, she struggled with expensive loans and financial exclusion.

Paul Gachora and Peter Maina, Co-Founders of Project Mocha

This is where Paul and co-founder Peter Maina stepped in with a solution as bold as your favourite espresso shot: blockchain technology. They’re tokenizing coffee trees (yep, you can own a piece of a coffee farm!) to give farmers affordable financing and access to tools like training, equipment, and fair revenue sharing. In short: they’re empowering farmers to grow more coffee, earn better money, and farm smarter.

Why This Coffee is the Real MVP

Here’s why Project Mocha is shaking up the coffee industry like your morning cup of cold brew:

  • Pilot Project: They’ve already brought 2,000 coffee trees onto the blockchain.

  • Big 2025 Goals: 10,000 tokenized coffee trees are in their sights, with plans to help farmers achieve 15 kgs of coffee berries per tree (up from less than 2 kgs today).

  • Smart Farms: They’re using IoT devices to monitor weather, soil, and crops, making sure every bean lives its best life.

  • Sustainability: From climate-smart farming to ethical sourcing, they’re all about growing coffee that’s as good for the planet as it is for your cup.

An aerial view of the tokenized coffee trees in Embu

Sip, Savor, and Support

Here’s the best part: you get to taste this magic at our brunch! That’s right, our attendees will be sipping Project Mocha coffee while soaking up all the crypto goodness. Trust us, once you try it, you’ll be a believer—whether in coffee, blockchain, or both.

Huge Thanks to Project Mocha

Shoutout to Paul, Peter, Meave and the entire Project Mocha team for being the superheroes of the coffee world. Your vision for combining blockchain and agriculture is genius, and we’re so honoured to have you on board for Block & Brunch. You’re not just changing the coffee game…you’re changing lives!

Join the Movement

Here’s how you can keep the good vibes (and coffee) going:

  1. Spread the Word: Tell your friends about Project Mocha. Bonus points if you do it over coffee.

  2. Get on the Waitlist: Be part of the revolution by signing up for the Mocha Tree Token waitlist.

  3. Collaborate: Got a cool idea? Partner with them on events or campaigns.

  4. Mentor: If you’ve got blockchain or crypto expertise, help them take this mission to the next level.

Let’s Raise a Cup (and Maybe a Crypto Wallet)

So, here’s the deal: blockchain is cool. Coffee is cooler. But blockchain-powered coffee? Absolute legend. Don’t miss your chance to experience Project Mocha at Block & Brunch. It’s coffee that fuels conversations, connections, and a better future for farmers.

Learn more at www.projectmocha.com or join their Telegram community.

Here’s to great coffee, big dreams, and blockchain-powered brilliance. Cheers! ☕✨

With Love & Light
The AWIC Africa Team